Exhibitors from over 30 countries participating at Kenya's Biggest Int'l. Trade Exhibition

The 25th FOODWORLD Kenya International Trade Exhibition to be held in August 2011 is all set to present over 10,000 products, equipment and machinery from over 30 countries. The number of exhibitors and visitors in 2011 is expected to rise by at least 20% since an aggressive campaign has been launched while celebrating the event's 25th birthday. Trade visitors from all over East & Central African countries are being invited directly and in collaboration with several regional trade bodies in Kenya, Tanzania, Ethiopia, Uganda, Somalia, Mozambique & Zaire read more.

Though Kenya by itself is one of the biggest markets in Africa, major emphasis is being laid upon attracting traders and importers from neighboring countries. The experience and comments of exhibitors at previous events indicate substantial gains from unexpected foreign visitors and we strongly feel that a rise in such statistics would ensure business specially for the foreign participants who form almost 80 - 85% of the exhibition.

Major Categories

Event Promotion & Visitor Generation Program

The event is supported by a very effective promotion campaign that includes:

• Mailed / Posted Invitations to establishments and professionals of the entire industry including importers, traders, manufacturers, exporters & re-exporters, distributors, agents, traders, wholesalers & retailers, government agencies, service providers, related media, business promotion agencies etc.
• Email Invitations to all the above.
• Advertising in local and regional newspapers, publications, magazines, directories and related catalogues.
• Advertising in the National Radio, FM and TV
• Hoardings & Billboards
• Telemarketing
• Internet promotions
• Press coverages
• Visits to top firms in the industry.
• Roadshows